By: Steven Forth
It is great to see you sharing this research and providing advice. Will you also be covering value-based pricing? This is the approach Tom Nagle advocates in The Strategy and Tactics of Pricing....
View ArticleBy: Michaela Mora
Steven, Thanks for your comment and reading recommendation. Value pricing is an interesting subject, but it is often an internal exercise companies do without necessarily having input from the customer...
View Article
More Pages to Explore .....
